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Insights
Retail Media für Rezeptseiten: Wie Publisher mit der happycart List neue Einnahmequellen erschließen
A marketing graphic for the happycart app with the headline “Context-Powered.” At the center is a smartphone displaying a shopping list within the app. Items like “Iglo Atlantic Salmon Fillets,” “Carrots,” “Zucchini,” and “Avocado” are shown, some with green checkmarks. Around the phone, in playful green script font with dotted lines pointing to items on the screen, are the words: “Viewed” (top left), “Saved” (bottom left), “Checked” (top right), and “3% CTR” (bottom right). At the top, above the phone, is the happycart logo—a green shopping bag with a white smile—and the word “happycart.”
Was Retail Media so erfolgreich macht: Die Kraft der First-Party-Daten
A blog post thumbnail with the title “Become Relevant” in large green text at the center. Below the title are a laptop and smartphone displaying the Happy Plates recipe website. The laptop screen shows an item for 220g frozen salmon that is being matched with a branded product, “Iglo Atlantik Lachs.” The phone screen displays an Iglo ad and additional product suggestions like Iglo Wok Gemüse and Zarte Mischung, with green “Zur Einkaufsliste” (Add to shopping list) buttons.
happycart vs. klassische Display-Werbung: 3 Gründe, warum Retail Media überlegen ist
A blog post thumbnail with the title “Easy Retail Media” in large green text at the center. Below the title are three illustrations: on the left, a woman looks at a smartphone with a speech bubble showing a light bulb; in the center, hands hold a green grocery basket filled with vegetables; on the right, a person happily eats from a large bowl of food, with a smiling sun-like icon nearby. The overall style is minimal, using green and black line art on a light background.
So einfach ist Retail Media mit happycart: Von der Inspiration bis zum Kauf
Blog Thumbnail titled "Full Funnel Ads" with a visual representation of the customer journey from inspiration to purchase within the happycart ecosystem. The flow is divided into three stages: “Awareness,” “Consideration,” and “Sales.” The first two stages (Awareness and Consideration) are under the “happycart Retail Media Network” and the final stage (Sales) is under the “happycart App.” Above and below the funnel across the customer journey are five icons with labels: a salad bowl labeled “Inspire”, a juice box labeled “Get Discovered”, a smartphone labeled “Be Considered”, a pair of eyes labeled “Stay Present” and a shopping cart labeled “Get Chosen”. The diagram highlights how products are promoted and chosen throughout the digital shopping journey.
Warum happycart die perfekte Retail Media Lösung für FMCG-Marken ist